Greg Trevena
Founding Director

Byron Bay resident Greg Trevena is the founder and managing director of Refreshed Lemon Myrtle.

Greg has been working with native plants and bush foods since 1992. After completing his Bachelor of Business, he discovered ABC’s Bush Tucker Man. The program sparked his fascination with native plants, sustainable agriculture and revegetation.

Determined to explore the wide array of native plants that produce food, medicine and timber, Greg ended up in the subtropical rainforest of northern New South Wales.

In 1998, under the ‘Rainforest Foods’ label Greg produced rainforest fruit jams and marmalades. Deciding to keep life simple, Greg chose what he believed was the best plant – Lemon Myrtle – and focused his business energies on it. He is now fully dedicated to producing products from a plant that few people had heard of just 15 years ago.

David Dane
Director

Essential oil specialist David Dane has been working with essential oils since 1973, when he was trained in herbal medicine manufacture. In 1975 he and his wife Melanie started Nature Spirit Herbal Products in the hills behind Byron Bay where they grew herbs and made herbal extracts, tinctures and ointments, developing the company into a leader in its field.
In the mid 1980s, just prior to the boom in the essential oil business, David started Sunspirit Aromatherapy, which became Australia's foremost aromatherapy company dominating the market through the 1990s and collecting numerous small business awards along the way.

David's passionate belief in the healing powers of one particular essential oil, Lavender, lead to the foundation of Eureka! Oils in 1991, where he is credited for establishing natural Lavender oil as a
mainstream commodity. Eureka! Oils grew to be the biggest seller of natural Lavender oil in the world.

Following the sale of both businesses, David has joined Refreshed Lemon Myrtle and is helping set the vision and direction of Refreshed Lemon Myrtle.

Mike Dean
International Sales Manager

Mike Dean’s family started the pioneering Tea Tree oil company Thursday Plantation Ltd in 1976 (subsequently known as TP Health).

From humble beginnings using a recycled bush still and hard labour to produce the first Tea Tree oil, the Dean family built the
company up to become the acknowledged world market leaders in Tea Tree oil and related natural body care and complementary health products.

Mike spent ten years in the USA as Division President of TP Health, and from 2000-2006 was the international sales manager in Europe and the Middle East, until the business was sold in Nov 2006.

Mike’s 30+ years of experience with Tea Tree oil and related products is being put to good use in Refreshed Lemon Myrtle. Having been a passionate believer in the properties of Tea Tree oil, he is now directing his enthusiasm into developing Lemon Myrtle oil, which he believes has even greater potential.

Michael O’Brien
Non Executive Chairman

Michael O'Brien is a Merchant Banker whose role at Refreshed Lemon Myrtle is that of Non Executive Chairman. He oversees legal, financial and strategic issues and governance.