About Byron BayByron Bay Itself
 Byron Bay is situated half way up the east coast of Australia. It is Australia’s most easterly point and possesses an incredible number of unique and beautiful natural attractions.
Byron Bay is surrounded by extremely rich volcanic soil and along with the high rainfall which is highly regular, it is able to support a rich and lush natural environment.
In addition to its hinterland beauty, Byron Bay has the most beautiful array of beaches. The most popular is Main Beach, right off the main street of Byron Bay. Tourists from all over the world can be found along this beach for the entire year.
Byron’s Natural Beauty
 The beaches permit world class surfing, bodysurfing or simply wonderful relaxation with its great ambience and climate. Just four kilometers off the main beach is Julian Rocks one of the great spots in Australia for scuba diving or snorkelling. There is also hang gliding and gliding off Cape Byron. In winter there is the migration of over 400 whales, easily visible from Cape Byron and also the main beach.
There are also rainforest walks and tours with access to great waterfalls and wonderful wildlife.
Byron Bay’s natural beauty has attracted a great variety of accommodation to cater for these tourists seeking a get away from ‘the rat race’ and cold city dwelling. There are a number of health retreats, healing retreats, bush and rainforest retreats and guesthouses as well as simple but vibrant backpacker hostels.
In addition to the retreats there are supporting wellness centers including such things as yoga farms, day spa centres, aromatherapy, masseurs and personal trainers.
Byron’s Cultural Assets
 Byron Bay’s beauty also attracts great national festivals such as the nationally recognized ‘East Coast Blues and Roots Festival’.
There is also the internationally renown pop festival ‘Splendour In The Grass’, ‘The Byron Writers Festival’ ,‘The Byron Film Festival’ and more.
No buildings exceed three storeys high and there are no McDonalds or Kentucky Fried Chicken type outlets in Byron Bay.
Byron’s Industrial Enterprises
Organic farming in Australia had its strongest voice in the 1970’s from the Byron Bay region.
Macadamia farming, Australia’s only mass commercialized native food, is found naturally in Byron Bay and of course there are many Macadamia farms throughout the Byron Bay hinterland.
And Now – Lemon Myrtle
 Australia’s greatest plant, Lemon Myrtle, has rightly found its home in Byron Bay. With the vast majority of Australia’s Lemon Myrtle plantations found within a 50 kilometer radius of Byron Bay. It was only natural for the manufacturing and marketing of Lemon Myrtle natural skin care to be based right in the heart of Byron Bays industrial estate.
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